GOVERN DATA MANAGEMENT, GLOBALLY

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“People have never been so aware of what their personal data is, and never cared so much about how it is used. The law is changing to reflect that.”

 

 – Information Commissioners Office (ICO)

MEET EUROPEAN UNION GDPR REQUIREMENTS WITH THE ‘DATA STREAM MANAGER’

Protect personal data, before it’s too late…

Are you fully prepared and operationally ready for the European Union General Data Protection Regulation (GDPR)? With the new EU GDPR becoming the minimum standard for the use of customer data by organisations, privacy by design has inevitably become a leading principle of data management. The GDPR was adopted in April 2016 and will come into full effect in May 2018.

Whether your organisation is located inside, or outside of the EU you are very likely to be impacted by the GDPR and will need to take appropriate action or risk heavy fines. Non-compliance fees are significant and have two tiers. For breaches of key GDPR provisions fines will be up to 4% of annual global turnover or €20m whichever is the greater.  For less severe breaches, such as procedural infringements, these will be up to €10m or 2%.

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Why do you need a solution for the GDPR?

If you are a data controller, or processor and your data processing activities relate to the offering of goods or services (paid, or free) to, or monitoring the behaviour (within the EU) of, EU data subjects, then you need to find a solution which meets the requirements within the GDPR.

Getting this right should also be an essential element of good customer service. It will put people at the centre of the relationship and can help build customer confidence and trust in your brand. This will enhance your reputation, improve levels of engagement and encourage use of new services and products. It’s one way to set yourself apart from the competition.

“Once GDPR is enforced, it will fundamentally alter the way we live, work and interact with technology, organisations and each other.”

 

– Mark Thompson, global privacy advisory lead at KPMG

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“I’m surprised more marketers have not woken up to the implications of GDPR. The new regulations will be a significant challenge for the ecosystem and it’s difficult to forecast how technology will adjust.”

 

Stephan Loerke, CEO of the World Federation of Advertisers

Are you able to meet these data subject rights under the GDPR?

The following rights of data subjects need to be communicated (in addition to other information, such as e.g. the identity and contact details of the controller, the purposes of the processing, the period for which the personal data are stored, the existence (if applicable) of automated decision-making, etc.) at the time of collecting the personal data:

  1. Right of Access. Individuals have the right to obtain from you confirmation as to whether or not personal data concerning them is being processed, and, where that is the case, access to that personal data.
  2. Right to Rectification. Individuals have the right to obtain from you the rectification of inaccurate personal data and the right to provide additional personal data to complete any incomplete personal data.
  3. Right to Erasure (“Right to be Forgotten”). In certain cases, individuals have the right to obtain from you the erasure of their personal data.
  4. Right to Restriction of Processing. Individuals have the right to obtain from you restriction of processing, applicable for a certain period and/or for certain situations.
  5. Right to Data Portability. Individuals have the right to receive from you in a structured format their personal data and they have the right to (let) transmit such personal data to another controller.
  6. Right to Object. In certain cases, individuals have the right to object to processing of their personal data, including with regards to profiling. They have the right to object at further processing of their personal data in so far as they have been collected for direct marketing purposes.
  7. Right to be Not Subject to Automated Individual Decision-Making. Individuals have the right to not be subject to a decision based solely on automated processing.
  8. Right to Filing Complaints. Individuals have the right to file complaints about your processing of their personal data with the relevant data protection authorities.
  9. Right to Compensation of Damages. In case you breach applicable legislation on processing of (their) personal data, individuals have the right to claim damages from you for any damages such breach may have caused with them.
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How does the Data Stream Manager help you?

Our partners use the ‘Data Stream Manager’ (DSM) to instantly manage and govern the collection and distribution of omnichannel privacy compliant data.  Developed by experts in data management, for over 10 years we have built up leading edge experience from hundreds of complex worldwide implementations in best of breed analytics solutions. We have utilised best practices and privacy by design principles then addressed these within the DSM. Now you can control your data across the globe and manage this throughout your organisation in a compliant way, helping you to meet with data protection and privacy legislations such as the GDPR.

As stated in April 2017, by the Information Commissioners Office (ICO):

– The benefits of big data need not come at the cost of privacy.

– Embedding privacy by design solutions into big data analytics can help to protect privacy through a range of technical and organisational measures.

– Under the GDPR, privacy by design – known as ‘data protection by design and by default’ – will become a legal requirement.

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Download this whitepaper to find out more…

“The Data Stream Manager (DSM) in relation to the European Union General Data Protection Regulation (GDPR).”

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