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Data Mastering Made Easy
If there is one thing determining the success your organisation nowadays, it is the extent to which you are able to leverage digital data and improve your omnichannel performance. Luckily, mastering digital data to deliver datadriven services is a very agile and rewarding process with the Datastreams.io Data Stream Manager.
EU GDPR compliance with the Data Stream Manager
Are you fully prepared and operationally ready for the European Union General Data Protection Regulation (GDPR)? With the new EU GDPR becoming the minimum standard for the use of customer data by organisations, privacy by design has inevitably become a leading principle of data management. The GDPR was adopted in April 2016 and will come into full effect in May 2018.
Twelve Step plan to Become Compliant with the GDPR
With the explosion of available information and the technology to process vast amounts of data we see public opinion and governments getting to grips with the new world. In reaction, the European Commission has made a clear stance with the GDPR. Therefore, Adversitement made a pragmatic twelve step plan to help organisations prepare for the GDPR.
Partnership in Digital Collaboration
Today we all need to work in a digitally collaborative way to improve and support our client data-driven businesses . We are ready to take this to the next level, are you?
How we increased the use of data in the decision-making processes of country specific American Express Acquisition teams to improve their online ROI, by optimising media spend across all digital channels.
O2MC I/O, our partner Teradata and their customer, Vodafone Netherlands.
Vodafone Netherlands (VF NL) needed to combine their online and offline data in order to provide a true 360-degree view of the customer to drive enhanced ROI and improved customer journeys. In order to do this relevant information, such as Adobe Analytics data, needed to be to integrated into the Teradata data environment in use at VF NL.
O2MC I/O, our partner Mapp Digital and their customer, Windstar Medical Group
Windstar wanted to enhance their marketing campaigns by relating their customer’s online behaviour to what, when and how they communicated to these customers. This was to be achieved by scoring customer journeys in real time and improving the O2MC I/O Data Stream Manager (DSM) interaction data model to incorporate customer journey scoring directly into Mapp’s Digital Marketing Centre (DMC).
MASTER CLICKSTREAM OMNI-CHANNEL DATA
DATA STREAM MANAGEMENT TO DELIVER DATA DRIVEN VALUE AND ROI FOR YOUR CLIENTS
Latest Data Stream Manager Product Release Notes