Consent management entails not only asking customers for which purposes their data can be processed, but also continuously respecting these choices as their data travels across platforms and across departments. Simply stated; consent management does not happen at a single moment, but is a continuous process. Our Datastreams Platform Module for Omnichannel Consent Management assists you in collecting and managing consent across devices and channels in a compliant way, so you can use customer data to drive business value in a compliant way, anywhere, anytime.
After a customer has given consent for specific processing purposes (but not for others), the real strength of the consent module lies in ensuring that these preferences are respected at all times. No matter how many different databases or departments the data has passed through in your company, data never ends up where it is not allowed. This means that every department inside and outside of your organisation can trust that the data they send or receive has fully been vetted for compliance.