One customer context.
For every connected service.
Connect web, native app, commerce, CRM and service data on infrastructure you choose. Collect, transform and activate permitted customer context in one runtime, with approved rules applied throughout processing.
Start with one customer journey. Connect the sources, identity rules, permissions and actions that journey needs.
Your customer data foundation
Ready for people, applications and agents.
Customer Data Infrastructure (CDI) collects, prepares and delivers customer data to the services that use it. Datastreams operates that foundation and can configure it as an agent-operable CDP for permitted profiles, audiences and activation. Teams choose their interface; the runtime applies the agreed processing and authority checks.
Live customer context
Connect web, native app, campaign, service and transaction events using agreed identity mappings. Maintain only the customer attributes and history the service is permitted to use.
Audiences and signals in motion
Apply declared audience criteria, eligibility rules and scoring logic as events arrive. A changed preference, order or permission can change the next permitted result.
Agents that can operate
Let approved agents inspect context, propose a segment change or invoke an authorised activation through MCP, CLI or API. Changes to rules follow validation and approval before they become active.
One operation, many services
Prepare the permitted output for your ad server, campaign tool, customer service or application. Keep delivery responses and the applied rule version with the operational evidence.
For commerce, subscription and media teams, this can shorten the path from a customer question to an approved action. One prepared runtime can collect, transform, evaluate and deliver without a mandatory warehouse hop. Existing campaign and advertising systems receive the outputs they need.
An AI suggestion can vary. Permission checks and declared rule-based steps remain deterministic: the same accepted input, context snapshot and approved rule version follow the same path. Each implementation defines its supported sources, identity rules, destinations and approval thresholds.
One current understanding
One current customer context across every touchpoint.
A customer is more than an identifier. Current permissions, interests, orders, service history and the purpose of each interaction determine which information each connected actor may use and what may happen next.
Collect
Bring web, native app, CRM, order and service events into an agreed data contract.
Process in context
Apply identity mappings, consent, purpose, validation and transformations using the approved rule version.
Deliver
Prepare the permitted output for campaigns, analytics, customer service, applications or approved agents.
Confirm and update
Use delivery acknowledgements, errors and business-system responses to update customer context and retain processing evidence.
Real-time customer decisions
React while the context is still current.
An order can end a promotion. A changed preference can stop a message. A service response can change the next step. Datastreams evaluates these events with their timing, history and approved rules while data moves.
event + customer context + approved rules → permitted update
Timing and capacity are agreed and validated using representative customer events.
Where this becomes valuable
Use the data for an objective, not merely for another copy.
First-party data becomes an active business capability when it maintains current business state and coordinates the next allowed action.
Commerce and service
Let order, refund and delivery updates inform campaigns and support services, with the customer's current preferences.
Media and subscriptions
Keep impressions, audience eligibility and subscriber status current for content and ad-serving services.
Permissions and preferences
Apply a changed permission or purpose to the next processing step across connected touchpoints.
AI and tailored experiences
Give approved agents and your own interfaces the same current context and scoped actions through governed APIs.
The perfect match: DataInbox
Keep customer context available to your services.
Where a service needs durable profiles, status, actions or conversation history, DataInbox retains that business state under the agreed permissions and retention rules. Applications and agents use the same governed context.
See the perfect matchWhat remains explicit
- Who supplied the event and under which contract
- Which first-party context was relevant
- Which consent, policy or business rule applied
- Which state changed or action followed
- Which destination received the permitted result
Which customer question still requires exports, dashboards and manual interpretation?
Bring the question and connected channels. We will map the live context, rules and permitted outcome.
Bring us the question