Consent Management is key when processing personal data. Obtaining detailed permission from an individual to process their data and continually respecting their wishes, is crucial for compliant processing. Our Datastreams Platform Module for Omnichannel Consent Management assists you in collecting and managing consent across devices and channels in a compliant way, so you can use customer data to drive business value in a compliant way, anywhere, anytime.
Consent management is an important, yet often misunderstood topic. While many consent solutions would have you believe that a compliant consent pop-up is at the core of consent management, we believe this is just the tip of the iceberg. Consent management entails not only asking customers for which purposes their data can be processed, but also continuously respecting these choices as their data travels across platforms and across departments. Simply stated; consent management does not happen at a single moment, but is a continuous process. Our Consent Manager has been designed to help you manage this process.
Like with many consent solutions, a consent pop-up is an important part of our consent solution. When first visiting a website, visitors are presented with a consent pop-up and are prompted to choose for which purposes they are prepared to share their data. These choices can range from allowing no collection at all, to allowing highly personalized targeting, offering highly granular consent options as required by the GDPR. After a visitor has made their choice, the Consent Manager ensures that data can only be collected and processed for the indicated purposes. This is just where the process begins, however.
After a customer has given consent for specific processing purposes (but not for others), the real strength of the consent manager lies in ensuring that these preferences are respected at all times. No matter how many different databases or departments the data has passed through in your company, data never ends up where it is not allowed. This means that every department inside and outside of your company can trust that the data they receive has already been vetted for compliance. That is what we call processing-ready data streams.
Quick, easy implementation
Consent Management might be more complex than it seems, but that doesn’t mean it should be difficult. Our consent manager can be implemented with a limited amount of IT-investment, requiring just a single line of code for each platform. Give us a call, and we can have the basis of your consent solution up and running in a few days. Don’t believe us? See for yourself and request a demo!