Configure and integrate and touchpoint

Connects people to your business

Flexible compliant architecture

Configure your Data Collection

Enormous amounts of data are available for marketeers today. Utilising the full potential of this data to better connect with customers is the secret behind effective data-driven marketing and advertising. This is not always easy: data from various sources needs to be collected and compliant to privacy standards and in compliance with data regulations. High quality data more complex due to adblockers and browsers to respect their users with intelligent tracking prevention. Additionally, all data processing and personalised targeting needs to be done while respecting customer privacy and relevant legislations. To enable every aspect of data-driven marketing, we have developed a future proof, easy to configure common platform. Giving your business and marketeers access to the power of real-time high quality clickstream data easily pushed forward. 

Why independent serverside data management?

Server-side data management is, in a nutshell, tagless tag management. It enables brands to transmit necessary data from their websites to vendor partners without the use of vendor tags, and thereby without placing unnecessary load on consumers’ browsers. Moreover, the ability to collect and share data without tags means server-side data management enables clients to collect data where tags don’t exist, establishing the foundation for Omni-Channel data collection and marketing campaigns. Datastreams holds different patents based on long-term research and studies in close cooperation with University of Technology Eindhoven to solve this complex problem in a future proof, easy to setup compliant data routing.

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