Perform marketing analytics on integrated, reliable datasets
Dynamically launch and monitor highly personalised marketing campaigns
Continuously respect customer privacy and ensure legislative compliance
Enormous amounts of data are available for marketeers today. Utilising the full potential of this data to better connect with customers is the secret behind effective data-driven marketing and advertising. This is not always easy: data from various sources needs to be collected, cleaned and streamed to the right destinations for analytics, segmentation or personalised advertising. Additionally, all data processing and personalised targeting needs to be done while respecting customer privacy and relevant legislations. To enable every aspect of data-driven marketing, we have developed the Datastreams Platform, giving marketeers access to the power of fully compliant real-time data streaming. This enables companies to:
- Improve marketing strategy and customer understanding by performing descriptive, predictive and prescriptive analytics on unified streams of customer data.
- Gain a 360-degree view of their customers and ensure this view is shared across departments and software systems by integrating all relevant customer data into a complete and accessible customer profile.
- Continuously monitor performance of marketing campaigns by automatically collecting, bringing together and reporting and all campaign-relevant KPI’s, metrics and dimensions.
- Utilise event-based trigger marketing strategies and respond dynamically to customer behaviour by monitoring and responding to customer behaviour in real-time.
- Ensure compliance with legislations and regulations such as the GDPR and the EU privacy directive when collecting customer data.
- Respect customer preferences for personalised marketing by continuously offering opt-out possibilities for data collection and marketing communications.
- Share campaign-relevant customer data with advertising agencies in a secure and compliant manner.