Stream and integrate accurate first party data

Target your audiences on value

Real-time compliant to individual privacy settings

Configure your own Digital Experience Platform.

Enormous amounts of data are available for marketeers today. Utilising the full potential of this data to better connect with customers is the secret behind effective data-driven marketing and advertising. This is not always easy: data from various sources needs to be collected and compliant to privacy standards and in compliance with data regulations. High quality data  streamed to the right destinations for analytics, segmentation or personalised advertising. Additionally, all data processing and personalised targeting needs to be done while respecting customer privacy and relevant legislations. To enable every aspect of data-driven marketing, we have developed the Datastreams Platform, giving marketeers access to the power of fully compliant real-time data streaming.

What are Digital Experience platforms (DXPs)?

 Gartner defines a digital experience platform (DXP) as an integrated set of technologies, based on a common platform, that provides a broad range of audiences with consistent, secure and personalized access to information and applications across many digital touchpoints. Organizations use DXPs to build, deploy and continually improve websites, portals, mobile and other digital experiences. DXPs manage the presentation layer based on the role, security privileges and preferences of an individual. They combine and coordinate applications, including content management, search and navigation, personalization, integration and aggregation, collaboration, workflow, analytics, mobile and multichannel support.
  • Improve marketing strategy and customer understanding by performing descriptive, predictive and prescriptive analytics on unified streams of customer data.
  • Gain a 360-degree view of their customers and ensure this view is shared across departments and software systems by integrating all relevant customer data into a complete and accessible customer profile.
  • Continuously monitor performance of marketing campaigns by automatically collecting, bringing together and reporting and all campaign-relevant KPI’s, metrics and dimensions.
  • Utilise event-based trigger marketing strategies and respond dynamically to customer behaviour by monitoring and responding to customer behaviour in real-time.
  • Ensure compliance with legislations and regulations such as the GDPR and the EU privacy directive when collecting customer data.
  • Respect customer preferences for personalised marketing by continuously offering opt-out possibilities for data collection and marketing communications.
  • Share campaign-relevant customer data with advertising agencies in a secure and compliant manner.

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