Control and integrate every touchpoint
Connects the business and their audiences
Flexible compliant architecture
Configure your own Digital Experience Platform
Enormous amounts of data are available for marketeers today. Utilising the full potential of this data to better connect with customers is the secret behind effective data-driven marketing and advertising. This is not always easy: data from various sources needs to be collected and compliant to privacy standards and in compliance with data regulations. High quality data streamed to the right destinations for analytics, segmentation or personalised advertising. Additionally, all data processing and personalised targeting needs to be done while respecting customer privacy and relevant legislations. To enable every aspect of data-driven marketing, we have developed the Datastreams Platform, giving marketeers access to the power of fully compliant real-time data streaming.
What are Digital Experience platforms (DXPs)?
Gartner defines a digital experience platform (DXP) as an integrated set of technologies, based on a common platform, that provides a broad range of audiences with consistent, secure and personalized access to information and applications across many digital touchpoints. Organizations use DXPs to build, deploy and continually improve websites, portals, mobile and other digital experiences. DXPs manage the presentation layer based on the role, security privileges and preferences of an individual. They combine and coordinate applications, including content management, search and navigation, personalization, integration and aggregation, collaboration, workflow, analytics, mobile and multichannel support.