Enormous amounts of data are available for marketers today. Utilizing the full potential of this data to better connect with customers is the secret behind effective data-driven marketing and advertising.

This is not always easy: data from various sources need to be collected and compliant with privacy standards and in compliance with data regulations. High-quality data is more complex due to adblockers and browsers respecting their users with intelligent tracking prevention.

Additionally, all data processing and personalised targeting needs to be done while respecting customer privacy and relevant legislations. To enable every aspect of data-driven marketing, we have developed a future proof, easy to configure common platform. Giving your business and marketeers access to the power of real-time high quality clickstream data easily pushed forward.

Independent serverside data management.

Server-side data management is, in a nutshell, tagless tag management. It enables brands to transmit necessary data from their websites to vendor partners without the use of vendor tags, and thereby without placing unnecessary load on consumers’ browsers. Moreover, the ability to collect and share data without tags means server-side data management enables clients to collect data where tags don’t exist, establishing the foundation for Omni-Channel data collection and marketing campaigns. Datastreams holds patents based on long-term research and studies in close cooperation with the University of Technology Eindhoven to solve this complex problem in a future-proof, easy-to-set up compliant data routing.