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Outperform in customer data by enabling AI services
Enable customer data with AI services while upholding regulatory compliance
In the contemporary digital age, businesses are inundated with a deluge of customer data, streaming in from various touchpoints. An advanced Customer Data Platform (CDP), which is both independent and easy to tailor, becomes pivotal in harnessing this data, ensuring it is not only collected and stored but also utilized to its full potential to enhance customer experiences and drive business growth.
An independent CDP, built with datastreams, allows businesses to seamlessly connect upstream and downstream data flows, ensuring a unified and real-time view of customer interactions across various channels. The flexibility to tailor the platform according to specific business needs and objectives is paramount to ensure that the data is not just accumulated but also translated into actionable insights.
Tailor and configure your proprietary data flows to become a real independent data-driven company staying compliant with privacy laws and regulations.
An independent CDP, built with datastreams, allows businesses to seamlessly connect upstream and downstream data flows, ensuring a unified and real-time view of customer interactions across various channels. The flexibility to tailor the platform according to specific business needs and objectives is paramount to ensure that the data is not just accumulated but also translated into actionable insights.
Tailor and configure your proprietary data flows to become a real independent data-driven company staying compliant with privacy laws and regulations.
There are several reasons why building your own customer data management platform (CDMP) with your proprietary first-party data services could be the best choice for your business.
Customization: A CDMP built in-house allows you to tailor the platform specifically to your business needs and goals. You can design it to meet the unique requirements of your company and your customers, rather than trying to fit your processes into an off-the-shelf solution.
Control: With a self-built CDMP, you have complete control over the data that is collected, how it is stored, and who has access to it. This is particularly important for companies that handle sensitive customer information and need to ensure data security and privacy.
Scalability: As your business grows and evolves, it’s important to have a CDMP that can scale with you. Building your own platform gives you the flexibility to add new features and functionality as needed, without being limited by the capabilities of a third-party solution.
Cost-effectiveness: While it may initially seem more expensive to build your own CDMP, in the long run it can be a more cost-effective solution. With an off-the-shelf platform, you may be paying for features that you don’t need or that don’t align with your business goals.
By building your own, you only pay for what you need and can avoid unnecessary costs. Overall, a custom-built CDMP allows you to have a platform that is specifically designed to meet the needs of your business, gives you control over your data, can scale with your company’s growth, and can be more cost-effective in the long run.
By building your own, you only pay for what you need and can avoid unnecessary costs. Overall, a custom-built CDMP allows you to have a platform that is specifically designed to meet the needs of your business, gives you control over your data, can scale with your company’s growth, and can be more cost-effective in the long run.
All on and offline touchpoints
Configure and integrate any touchpoint for your customer datastreams
Connected people
Consent given data collection by design. No more complexity or risks towards applicable regulations.
Flexible architecture
Any cloud strategy for complete control of your independent data flows and operations
More accurate data collection and conversion tracking
Adblockers, tracking restrictions like ITP, iOS 14, and broken javascript all affect the accuracy of the data you collect about website visitors. And these are the main reasons we highly recommend implementing our server-side tracking capabilities. Comply and control!
Respect and control customer choices through the entire datachain.
Control what data each technology vendor receives. Manage your project in complete control of how and what data will be sent on behalf of your client’s consent choices. No difficult implementations anymore you can be 100% sure how personal data will be distributed and used.
Project
Orchestrate your data projects as a product.
Trust
Continues control and trusted collaboration
Compliance
Technical and administrative compliance
Distribution
Automated and controlled forward integrations.
Feel free to contact me, and I will be more than happy to answer all of your questions.