Collect, manage and stream data, data driven challenge with Datastreams

Data dreams of: Infinity

At we love dreamers. To inspire you to dream a little bigger, we love to talk about the dreams of our partners and their clients. Today we share Infinity’s dreams, and how they became a reality.

From ambitious data dreams
Italian streaming provider Infinity dreamt of a way to enhance the online experiences of their customers by providing real-time, individualised information to their customers. Already having established strong foundations for customer engagement, Infinity was ready to dream a little bigger. Together with our partner Mapp Digital, we were happy to make Infinity’s dreams come true.

For their data-driven challenge
To improve their service for their customers, Infinity sought a solution that would allow them to gain insight into specific use cases such as successful and unsuccessful logins, promo code validations, payment information, and registration results. This information would allow them to provide their customers with an improved experience and to further excel in customer engagement. To achieve this result, our solution needed to:

  • Collect the right data rapidly from the right place.
  • Manage the data streams to ensure information ends up where it needs to be while ensuring safety and privacy along the way.
  • Stream the data from the website to the Mapp Digital Customer Engagement Platform.

To a data-driven solution provided the Data Stream Manager (DSM), which allowed data to be streamed quickly and safely to the Customer Engagement Platform provided and set up by Mapp Digital. This allowed Infinity to easily gain valuable insights about their use cases and use this information to communicate in real-time with customers to provide them with relevant, helpful information before the customer could even ask.

For a data-driven future
Infinity can now look forward to a future of enhanced customer insights based on reliable data. Our collaborative solution allows our partner Mapp Digital and their customer Infinity to locate roadblocks in customer journeys and improve customer care. The flexibility of our DSM means that Infinity can easily adjust the data that is captured as customers evolve. Finally, our built-in GDPR based data governance layer, makes complying with this important EU wide regulation a breeze.

With even more ambitious dreams
Customer centricity doesn’t have to clash with data analytics. On the contrary: we believe that data is the key towards better customer care. Infinity and Mapp Digital certainly dared to dream of meaningful customer connections through big data. Do you dare to dream too?

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