Collect, manage and stream data, data driven challenge with Datastreams

Data dreams of: Infinity

At we love dreamers. To inspire you to dream a little bigger, we love to talk about the dreams of our partners and their clients. Today we share Infinity’s dreams, and how they became a reality.

From ambitious data dreams
Italian streaming provider Infinity dreamt of a way to enhance the online experiences of their customers by providing real-time, individualised information to their customers. Already having established strong foundations for customer engagement, Infinity was ready to dream a little bigger. Together with our partner Mapp Digital, we were happy to make Infinity’s dreams come true.

For their data-driven challenge
To improve their service for their customers, Infinity sought a solution that would allow them to gain insight into specific use cases such as successful and unsuccessful logins, promo code validations, payment information, and registration results. This information would allow them to provide their customers with an improved experience and to further excel in customer engagement. To achieve this result, our solution needed to:

  • Collect the right data rapidly from the right place.
  • Manage the data streams to ensure information ends up where it needs to be while ensuring safety and privacy along the way.
  • Stream the data from the website to the Mapp Digital Customer Engagement Platform.

To a data-driven solution provided the Data Stream Manager (DSM), which allowed data to be streamed quickly and safely to the Customer Engagement Platform provided and set up by Mapp Digital. This allowed Infinity to easily gain valuable insights about their use cases and use this information to communicate in real-time with customers to provide them with relevant, helpful information before the customer could even ask.

For a data-driven future
Infinity can now look forward to a future of enhanced customer insights based on reliable data. Our collaborative solution allows our partner Mapp Digital and their customer Infinity to locate roadblocks in customer journeys and improve customer care. The flexibility of our DSM means that Infinity can easily adjust the data that is captured as customers evolve. Finally, our built-in GDPR based data governance layer, makes complying with this important EU wide regulation a breeze.

With even more ambitious dreams
Customer centricity doesn’t have to clash with data analytics. On the contrary: we believe that data is the key towards better customer care. Infinity and Mapp Digital certainly dared to dream of meaningful customer connections through big data. Do you dare to dream too?

Ambitious data solutions for Vodafone in The Netherlands

Data dreams of: Vodafone the Netherlands

At we love fulfilling dreams. To inspire you to dream a little bigger, we share the visions of some of our partners and their clients. Today we are happy to share to dreams of Vodafone Netherlands, and how we helped them come true.

From ambitious data dreams
Vodafone Netherlands (VF NL) dreamt of a way to combine their online and offline data on their journey towards true data-driven decision making. In order to do this, relevant information needed to be at the right place at the right time. Luckily, this is what we’re good at

For their data-driven challenge
VF NL sought a solution that would allow them to capture, store and utilise data across their channels. To accomplish this, a solution needed to:

  • Simplify the process of capturing the right clickstream data at the right time.
  • Create specific data models of clickstream behaviour from multiple websites.
  • Stream these models to the UDA environment for further analysis.

To a data-driven solution provided the Data Stream Manager (DSM) in partnership with Teradata. This enabled Teradata to collect data from multiple VF NL branded websites and integrate it into Vodafone’s Unified Data Architecture (UDA) environment. This way, VF NL can be sure the right data is at the right place, in the right format, at the right time. Any time, all the time.

For a data-driven future
VF NL can now look towards a future of extensive data discovery on rich, streamlined data sets. Our Data Stream Manager enables them to effectively use the right customer journey data and make powerful, data-driven decisions for improving ROI and customer engagement. All quick, safe and GDPR proof, of course. That’s the promise.

With even more ambitious dreams
The world of Data science never sits still. The VF NL digital team has already continued dreaming up future uses such as analysing downtime effects, multichannel relations and customer journey roadblocks. What’s your data-dream?