Datastreams privacy compliant data project

Privacy Compliant Data Projects

We will set up a privacy-compliant by-design data project with you in this tutorial. Every data project is a multidisciplinary team collaboration. Our platform will help you to take an active approach to reduce your company’s risks in applicable data and privacy regulations, while focusing on the value the project can bring.

Cookie validator

Cookie validator

At Datastreams, we have developed a privacy cookie validator that inspects your website for these kinds of compliance risks. Our validator imports your cookie consent level settings and validates whether these settings match the real-life behaviour of the cookies on your website.

CookieBot validator

CookieBot validator

Many website owners make use of the CookieBot consent module to let their website visitors manage cookie consent. But how do you know if your CookieBot consent module is correctly configured and reflects your actual cookie behaviour?


Privacy Compliance Monitor Overview – Freemium

At Datastreams, we have developed a privacy compliance monitor that inspects your website for compliance risks.
Due to data protection and increasing pressure of privacy regulations such as GDPR, privacy compliance is becoming an essential part in maintaining your websites.
Our privacy compliance monitor proactively helps to keep you updated about risks and automates labor-intensive and challenging tasks.


Firefox V69.0

Have you heard of the new change within the latest version of the internet browser Mozilla Firefox?
From now on (Version #69.0) Firefox blocks third party tracking cookies and cryptomining by default!

As Firefox is the browser with the second largest install base on desktop; this has major impact on your website analytics data!

Read the Mozilla Blog


Dreams of the future: Marketing

A peek into the future A customer is navigating his way around the internet. On one of his favorite websites, he comes across a piece of sponsored content. Although the ad is clearly marked as such, it is not perceived as annoying or instrusive but looked upon as a piece of relevant content that is presenting a way to style clothing he’d been interested in before. Experiencing this kind of relevant targeted content makes our customer decided to give our advertiser permission to use his data for advertising purposes and to turn off his adblocker.
Data security has become a major concern for organizations of all sizes. The darknet is also becoming an increasingly popular market place for both sellers and buyers. With the darknet sites like dnstats, it’s possible to remain anonymous while conducting business transactions with vendors located in different parts of the world. If you are looking to buy or sell data on the darknet, there are some risks involved that need to be considered before doing so…

Enticed by an offer, the customer clicks on the advertisement and is directed to the website of the advertiser where he notices the option to subscribe to the company’s newsletter. Because the content by the advertiser has been relevant and enjoyable for him he subscribes to the newsletter, knowing that if he ever wants to unsubscribe it will be easy and the company will respect his wishes. When he receives the newsletter, he is pleasantly surprised to find it is filled with articles relevant to him personally, as if it was created specifically for him. Made possible by data streaming solutions Positive online experiences like above have often been facilitated by collecting, combining  & streaming relevant data for creating the best personal perception.  Let’s take a look behind the scenes on how a seamless & positive customer experience can be achieved:
  • A (new) customer may not realize it, but the way he is approached online during his customer journey is carefully planned and monitored. Campaign performance is consistently evaluated, and campaigns are adjusted dynamically to respond to customer behavior and outside forces (such as weather patterns or current events). An advertisement may even be initiated based on his behavior in real-time through marketing triggers based on streams of customer behavior data. This enables very timely and relevant marketing efforts to be performed.
  • The marketing department of the company has achieved a 360-degree customer view, based on all data relevant of him. This makes it possible to construct a newsletter consisting of content selected only for him by extensive machine learning algorithms.
  • In the marketing world of the future, customers feel secure in allowing their data to be shared by companies for advertising purposes. This is because they know their data will be handled securely and with full respect of their privacy. They also know that they can rescind the consent given for using their data at any time. This trust is facilitated by organisations adopting safe and transparent data processing practices and solutions, such as our Datastreams Platform and its consent management module.
Ready for the future of customer-friendly, relevant and valuable marketing? Read more about how our Datastreams Platform helps online marketeers here.
The Future Of Healtcare, enabled by data streaming

Dreams of the future: Healthcare

As a leading expert in the field of (big) data solutions, we help develop the technologies that are going to shape our future. In this blog we discuss the future of healthcare, which will become more customer friendly and efficient as we learn to leverage the power of data streaming.

A peek into the future

A patient walks into the clinic or a hospital. He suddenly started feeling ill during his holiday and an online consult with his own physician has resulted in the advice to see a GP locally. He goes to the GP, who has already received his patient file and the information from the consult with his own physician. Upon inspection, the GP refers our patient to the hospital to get further examination. When he does, the hospital is already aware of who he is, what his symptoms are and any other conditions they should be aware of. This means the hospital is already aware of the patient’s allergy to penicillin, even if he forgets to mention it himself. After being examined (using an MRI scan, amongst other equipment) the patient is swiftly diagnosed. Luckily, his condition does not require a stay in the hospital. He receives his treatment and is sent on his way with a prescription and a healthcare wearable to monitor his condition remotely. When he arrives back home, his practitioner is aware of everything and takes over care from the hospital. Additionally, a refill of his medication is already ready at his local pharmacy for pickup. Even though different institutions and people were involved in the care of this patient, he experienced a seamless medical journey.

Enabled by data streaming

The seamless healthcare journey our patient experiences, is made possible by data streaming solutions enabling seamless data-driven collaboration. Take a look behind the scenes:

  • Solutions for patient records in a secure manner ensure that healthcare practitioners already know vital information about patients and their symptoms when they arrive. This makes care more personal, efficient and safe. It also makes it easy for our patients to switch between healthcare practitioners.
  • Our patient doesn’t know it, but the MRI machine used to examine him is part of a healthcare equipment sharing programme. This means that the MRI machine is also used by other healthcare providers and the MRI images are securely streamed to the appropriate institution. This makes healthcare equipment more affordable for smaller institutions. Solutions for handling this type of MRI imaging data responsibly are required to bring such equipment sharing programmes to life.
  • The healthcare wearable our patient wears continuously monitors his biometric data and streams this data to his healthcare practitioner. A solution dedicated to processing and responding to this real-time data allows healthcare practitioners to respond to any warning signals before our patient even notices them.
  • During this visit, our patient has caused plenty of treatment and administrative data to be generated. After leaving the hospital, this data is stored anonymously and used to improve care in the future. Solutions for processing and analysing large amounts of data are incremental for doing this in an efficient manner. Using a solution like the Datastreams platform, this data can also be shared with other healthcare institutions to improve R&D and enable faster healthcare innovation.

The future is not here yet, but we’re moving towards it every day. Ready to move towards the future with us? Read more about how our Datastreams Platform can help healthcare institutions here.